Nathan Argenta

Getting your business noticed locally is a big deal these days. It seems like everyone is searching online for services and products right in their neighborhood. That’s where Google Business Profile comes in. Think of it as your digital storefront on Google. Making sure it’s set up right and looks good can really make a […]

As a certified search marketing expert and owner of an SEO agency in Pittsburgh working with small businesses, I’ve seen firsthand how critical local SEO citations are for businesses aiming to thrive in their local markets. Whether you’re a small business owner or managing a multi-location franchise, understanding and leveraging local citations can make a

We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on all major search engines over time. Persistence

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a

Small business owners tend to wear a lot of hats. With far less resources and a smaller marketing budget than global brands, local small businesses and contractors often DIY much of their social media marketing. And while every social media post doesn’t lead directly to a sale, social media comments, likes, follows and shares /

If you’re a small business serving your local community, you don’t need to worry too much about showing up in regular search results. You should focus, instead, on achieving page 1 rankings for the service(s) you offer when people are using local search and Local SEO ranking factors. Your local business doesn’t need just anyone to see your

It’s no secret that when it comes to searching for a new business or local service in your area, many people rely on online reviews to determine which company to choose. Google has taken consumer reviews one step further by using them to assign businesses a star rating, which customers can quickly and easily glance