Google Ads Management

Google Ads (formerly known as Adwords) is one of the fastest, most targeted and least risky options to advertise your business, but ONLY if you setup and manage your campaigns correctly. The problem with Google Ads is that many of the default settings can cost you hundreds to thousands of wasted ad dollars. Our Google Ad Management Services will help you avoid common costly mistakes and ensure your campaign is set up for success.

Pittsburgh Google Ads Services

Our Google Ads services are focused on helping you get results as our client.

“We Work With You To Achieve Positive ROI”

We believe to achieve the best results, we have to work carefully with you; we have to understand not only your business, but also your business goals. It’s only after listening and completely understanding what you want to achieve that we begin our process:

1. Keyword Research
   We use several research tools to find the range of general and highly specific keywords related to your business goals. We’ll cast a very wide net, trying to pull in any keyword that may help your business. We then meet with you and review the keywords and get your feedback on what areas are right, wrong, or need work.
2. Google Ad CreationWe write very specific, highly effective ads for each theme-based group of keywords. Our ad-writing experts understand what makes a powerful, clickable ad. We actually craft two ads per group so we are always doing A/B testing on all ads to continually hone and improve the ad quality.
3. Google Ads Campaign Development
   Google makes it easy for anyone to create and launch AdWords campaigns. The problem is, most people don’t know the best practices on how to structure the campaign. Many factors have to be taken into account: geographic targeting goals, services/products you provide, etc. We develop a campaign structure that works best for your business goals.
4. Continual Account Optimization
   Once a campaign is launched, the work has only begun; next is the nurturing and day-to-day management necessary for the success of the campaign. Without continual care, most campaigns will begin to falter. The goal is to get an upward spiral of success started. This takes continual analysis of results and adjustments of bids, keywords, ads, ad groups, and general structure.
5. Google Ads Reporting To Meet Your Needs
   Every one of our clients has different goals. This means that what they need in their reports is different. Some are only concerned about conversions and ROI. Others are more concerned about branding and how many people see their ads and visit their website. We don’t try to stuff your needs into a pre-defined report; we create a custom report for you that provides the information you need quickly and easily. We also deliver these reports as frequently as you want. Most want information twice a month while others are fine with monthly. Still others need weekly updates. We work with you to get you the information you need, when you need it.

Getting Started With Help From Our Pittsburgh Google Ads Team

If you’d like to get started with Pittsburgh AdWords management, give us a call at 412.397.9002. We’d love to talk with you about your business, your goals, and to determine whether Google Ads can help.

Want to Improve Your Existing Google Ads Campaign?

Start with our free Adwords Report Card. We’ll evaluate your current campaign and give you an actionable list of items to improve the campaign’s performance. You’re welcome to run with the recommendations yourself, or if you’d like our help, we’ll roll up our sleeves and get to work for you.